Our beginnings
Founded by Gavin Dein in 2001, Reward began in the UK’s football scene with a vision to reward fan loyalty and unlock customer lifetime value. This ambition led to the pioneering of Card-Linked Offers – a transformative technology embraced by Visa, Mastercard, and American Express.
In 2015, we launched reward programmes for the UK’s leading banks, powering award winning propositions that transformed banking customer experiences.
Today, Reward is global leader in Customer Engagement. As businesses strive to better understand and influence customer behaviour, we are at the forefront of the fast-growing Commerce Media space. Our consumer insights help retail brands enhance omnichannel experiences, boost sales and build customer loyalty, while driving lasting loyalty for financial institutions.
Our mission
Rewarding everyday spending
From day one, our mission has been simple - make everyday spending more rewarding for customers worldwide.
By partnering with retailers and banks, we create personalised propositions that enhance customer engagement and deliver genuine value, helping consumers get the most out of their everyday purchases.
So far we have given back $2 billion in cashback rewards to customers across the globe.
And we’re just getting started, continuing to reach new milestones and create even more value.
Our values
Our Vision
We’re on a journey to create customers of the future for brands across the globe
Using our cutting-edge customer intelligence capabilities, we’re proactively shaping consumer behaviours, preferences, and expectations to align with brand’s long-term vision. We’re influencing and guiding customer evolution through innovation, education, and engagement.
Locations
London
Floor 5 & 6
10 Hills Place
London
W1F 7SD
Belfast
Dubai
Singapore
