Strategy starts with insight
Transforming data into smarter business decisions
We harness billions of transaction insights and contextual data from millions of consumers to predict, shape and measure brand engagement with customers.
Our Intelligence solutions address the real-world challenges faced by retailers and brands, offering deep insights into customer behaviour and competitive threats to drive smarter strategies. With data-driven intelligence, we empower you to make confident investment decisions across channels, stores, products and pricing.
We also optimise the efficiency and effectiveness of both paid and owned media, ensuring every action drives results - boosting ROI, fuelling growth, gaining market share and delivering cost savings.
Market leading consumer panel
5 years
Of transaction data to uncover trends, optimise strategy, and drive smarter decisions
15%
Coverage of UK population
2 Billion +
Transactions analysed annually to delve into the deepest insights
5000 +
Brands analysed to competitive threats and growth opportunities
Intelligence
Products
Unlock the full potential of your customer strategy with Rewards’ suite of intelligence products. Optimise investments and decisions for maximum return across the full marketing mix:
RewardIQ - Our most comprehensive consumer insights platform that enables businesses to analyse billions of transaction records alongside your own first party data for marketing, competitor intelligence and customer strategy.
Market Intel - understand your customers, track competitive threats and identify new product & location opportunities to maximise sales performance.
Data Enrichment - enhance your existing solutions with enriched consumer purchase insights, linking to SKU-level transaction data or embed within your existing products.
Routes to access
Flexibility to meet your needs
Our intelligence solutions can be accessed in multiple ways aligned to the needs of your brand:
Directly through our on-demand platform, Reward IQ.
Licensing enriched, anonymised consumer insight datasets.
Using one of our managed service solutions to offer the required insights in easy digestible formats.
Our partners
